ABOUT
Vision, Mission & Values
VISION
Our aspirations
Rediscovering the unique heritage and joy of our historic outdoor pool – on the banks of the beautiful River Wharfe in Wharfemeadows Park – reinvented for the 21st century: inspiring and contributing to a vibrant, connected and synergistic Otley Riverside boosting health, wellbeing and prosperity.
Reinstate the derelict Otley Baths as a – vibrant, sustainable, year-round, riverside, centrepiece – community, health and wellness hub offering:
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A heated outdoor pool, splash pad, multi-purpose spaces, café and a home for Wharfemeadows Bowling Club
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A broad range of affordable and inclusive activities, events and spaces for hire spanning community, health, wellbeing, social, arts, cultural and corporate
And which:
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Connects existing riverside resources, creates synergies and new opportunities
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Connects people with each other and to the beautiful riverside setting
MISSION
How we shall achieve our aspirations
V
A
L
U
E
S
What we believe in and how we behave
Why?
Our belief in:
Preserving and celebrating our heritage
We value the historical significance of Otley Baths, the joy it brought users and the community spirit and cohesion it embodied.
Health and wellbeing
We consider health and wellbeing – and the provision of befitting environments and facilities – as essential to both individuals and society.
Enjoyment
We are a vibrant organisation where our team and visitors have fun in a beautiful riverside setting.
(For) Who?
Our commitment to:
Inclusivity
We respect people and value diversity – ensuring and encouraging these attributes in our team and visitors (including through accessible and affordable provision).
Community agency and custodianship
We listen to – and act in the best interests of – residents, workers, businesses and visitors to Otley understanding we are merely custodians of community funds and a community asset.
How?
Delivering through:
Power of community, teamwork, collaboration and connection
Harnessing our community, teamwork and collaboration to provide opportunities for people to connect – both within and beyond our community – recognising these create synergies, boost performance and enhance wellbeing.
Respect and consideration
We respect people and treat others as we would wish to be treated.
Opportunities for learning and development
We believe learning is universal, lifelong, and at the heart of enabling personal growth.
Sustainability
We strive to reduce our footprint on the planet and be harmonious with the riverside setting alongside delivering a self-funding resilient venue prepared for the impact of climate change so planet, riverside and venue can prosper for years to come.







