NEWS

27 June 2024
We are delighted to announce the commissioning of FMG and Saunders Boston Architects to undertake an initial feasibility study and outline business planning. Both companies are highly regarded and experienced in the sport and leisure sector including projects supported by Sport England.
Crucially, both companies – plus the lead consultants and architect - have significant experience with pools and lidos. Equally important, they have demonstrated an understanding of the specific challenges faced by community projects and have experience in partnering community groups to deliver pragmatic solutions in consultation with multiple stakeholders.
The work shall commence shortly and last around 12-14 weeks and includes market analysis, stakeholder consultation, designing ‘masterplans’ for the site, indicative capital costs, defining operational parameters, and financial modelling to produce a 10 year outline business plan(s) plus a 25 year projection.
Our aim is to present the results to stakeholders - including the community - later in the year as part of our centenary year celebrations to mark the opening of Otley baths in 1924.
For more information and a comprehensive project update please continue reading…
Fundraising History
At the end of 2021, FoOL raised over £60,000 through crowdfunding – this included two significant contributions from Sport England plus strong community backing demonstrated by our 876 unique supporters. Councils, politicians, local businesses, business organisations, press, media, and Alistair Brownlee MBE all contributed to its success through their efforts both publically and behind the scenes.
When added to our previous fundraising this resulted in approximately £70,000 in the bank - this remains the case (our accounts can be viewed online at Companies House). During crowdfunding we also secured pledges from Otley Town Council, Otley BID, Otley Chamber of Trade and private donors some of which are yet to be drawn down.
We are grateful to everyone for their support which has enabled the current work to be undertaken.
Project Review
During crowdfunding we received and accepted several offers of pro-bono work. These not only help to reduce costs but also bring an invaluable wealth of skills, experience and support which the FoOL committee can draw on.
The offers included a local retired sport and leisure consultant with experience in over 50 swimming pool projects plus a local engineer with over 20 years’ experience in the sport and leisure sector. Both have been instrumental in helping us review the project and refine our approach so it better reflects the strengths and challenges of the site and local area plus the rapidly changing sport and leisure market as a result of a range of factors (e.g. Covid-19, energy costs, cost of living crisis, changing trends, large cost increases for construction projects, etc.).
Previous concepts were of considerable scale and scope and utilised new build construction. Options with a reduced scale and scope were ruled out on the basis they were unlikely to be viable. However, our review suggests this was premature. Whilst reviews such as this are time consuming they are part of our due diligence processes to ensure we are spending community funds in the best possible ways.
As a result, the upcoming work shall review the previous concepts in addition to examining options with a reduced scale and scope.
However, the core drivers of the project remain unchanged - bringing the site back into community use and providing a heated swimming pool (and associated infrastructure) supported by facilities that complement the pool, location, and town.
It is envisaged that options with a reduced scale and scope:
Increase the feasibility of the project
Are not likely to compromise the viability of the project
Maximise the possibility to renovate and utilise the existing buildings (subject to surveys and suitability) reducing capital costs, increasing sustainability, reducing timescales, etc.
Still deliver the core benefits of bringing the site back into community use plus a swimming facility
Respect and reduce the impact of the challenges associated with the site (e.g. size, the culvert running underneath, flooding, parking, traffic, etc.)
Reduce potential opposition to the project and simplify planning permission
Maximise the site’s inherent pros whilst simultaneously minimising its cons
Our review has convinced us this is a positive change in our approach and we have received positive feedback from a number of stakeholders.
Leeds City Council – Review of the Site
Leeds City Council has been reviewing its portfolio and in September 2023 we were informed of its intention to undertake a review of the lido site. Whilst this news and the timing were frustrating we understood the council’s need to exercise due diligence in respect of a community asset particularly in light of the time that had elapsed and the changing context in the intervening years.
Rather than worry our stakeholders (including our cherished supporters) and in order to minimise any potential damage to our excellent relationship with Leeds City Council we felt it better this process played out in private rather than in the public domain. Unfortunately, this took longer than both the council and FoOL were anticipating. Please accept our apologies for the lack of updates over the last few months. We hope you can understand the reasons for this!
We are grateful to our ward councillor’s (Cllrs Colin Campbell, Ryk Downes and Sandy Lay) for their assistance and also to Leeds City Council, Otley Town Council, their respective leaders Cllrs James Lewis and Richard Hughes, and elected members for their continued support.
We have worked tirelessly over a number of years to gain support across the political spectrum. In addition to Leeds City and Otley Town councils and councillors, we are also grateful to Alex Sobel MP (Leeds North West), Rachel Reeves MP (Leeds West), Baroness Blake and West Yorkshire Mayor Tracy Brabin for their continued support.
With recent local elections and an upcoming general election – which includes boundary changes affecting our constituency and many other local constituencies - please be assured that whatever the outcomes locally and nationally we are an apolitical organisation and shall continue to engage elected officials whatever their political colour in order to gain and maintain their support so we can progress our project and bring benefits for our community.
Commissioning of a Leisure Consultant to Undertake Feasibility Study & Business Planning
Subsequent to the project review, the retired sport and leisure consultant was able to advise us on the next steps and articulate our requirements in an outline brief. The outline brief and accompanying notes were the basis for us to seek proposals in July 2023 for the initial stage of a feasibility study and outline business planning to be undertaken by a sport and leisure consultant with the support of an architect. We received a number of excellent proposals in September 2023 and undertook a thorough review and evaluation of all the proposals received.
However, during the evaluation process Leeds City Council conveyed its intention to undertake the review of the site. Our committee felt the correct approach was to progress as many things as possible in the interim so the project could resume and make immediate progress subject to a positive outcome from the council’s review. However, we did not feel it ethical or prudent to commit significant community funds in light of the uncertainty.
We completed the evaluation process and selected a sport and leisure consultant and architect. We were delighted that our first choice - FMG partnered with Saunders Boston Architects - was understanding of the situation and agreed to be appointed in September 2023 subject to a positive outcome from the council’s review. Both have being very understanding of the situation and this has only reinforced our opinion of their suitability.
FMG & Saunders Boston Architects
We are delighted to announce we have commissioned leading sport and leisure consultancy FMG (www.fmgconsulting.co.uk) partnered with Saunders Boston Architects (www.saundersboston.co.uk) to undertake an initial feasibility study and outline business planning.
Both companies are highly regarded and experienced in the sport and leisure sector including projects supported by Sport England. Indeed, FMG are a Sport England framework provider. Consultants Darren Lamb and Tim Mills have decades of senior management experience in the sport and leisure sector including working in both the local authority and private sectors. Additionally, both have extensive hands-on operational experience to draw on - so they know what works (and what doesn’t!) in the real world. This is critical to creating a viable and sustainable business.
More information on Darren and Tim can be viewed at: www.fmgconsulting.co.uk/?page=team
Nathan Swift - Director at Saunders Boston Architects - has gained a particular specialism within the Sport & Leisure sector and shall work alongside Darren and Tim. Nathan shall provide architectural input and produce ‘masterplans’ for the site which maximise functionality whilst respecting its location within both the Conservation Area and Flood Zone 3.
More information on Nathan can be viewed at: www.saundersboston.co.uk/team/view,nathan-swift_13.htm
Crucially, both companies – plus Darren, Tim and Nathan - have significant experience with pools and lidos. Equally important, they have demonstrated an understanding of the specific challenges faced by community projects and have experience in partnering community groups to deliver pragmatic solutions in consultation with multiple stakeholders.
By appointing highly regarded and recognised names in the sport and leisure sector, FoOL and our stakeholders can be confident the resulting work has been conducted to the relevant industry standards by experienced professionals using the latest insights and data. This is critical to both maximising the impact of the work and in demonstrating our rigorous and credible approach to stakeholders and potential funders.
Feasibility Study & Outline Business Planning
We had a ‘kick off’ meeting with Darren, Tim and Nathan earlier this week and the work shall commence shortly with an expected duration of 12-14 weeks. This includes:
Market analysis – identifying and quantifying supply and demand for the potential facilities and activities on the site
Stakeholder consultation – understanding the needs and expectations of multiple stakeholders including our community and Wharfemeadows Bowling Club whom shall continue to have its 'home' on the site